In an unprecedented move for esports, European League of Legends team Unicorns of Love has secured a sponsorship deal with Billy Boy, the world's second-largest condom manufacturer. This marks the first partnership between an esports organization and a condom brand.

The distinctive team, known for its pink jerseys and unique branding, will feature Billy Boy's logo on player jerseys throughout 2018. Beyond mere branding, the partnership aims to promote sexual health awareness among the team's fanbase.

"The Unicorns are not only the sexiest team in Esports, but we're also excited to use their influence to jointly educate their fanbase about safer sex and responsibility," said Billy Boy brand manager Johannes Zerger in a statement to Esports Insider.

While adult-oriented sponsorships in esports aren't entirely new - with companies like YouPorn previously attempting to enter the space - this partnership focuses on education and health awareness rather than entertainment.

The collaboration between Billy Boy and Unicorns of Love represents a mature approach to sexual health education in gaming, aiming to protect fans both in-game and in real life.

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