League of Legends players are expressing growing frustration with Riot Games' aggressive advertising tactics within the game client in 2025. This comes amid several controversial changes that have impacted the player experience.

The most significant changes include:

• Removal of free Hextech chests
• Increased focus on gacha-style skin releases
• Intrusive advertisements blocking access to core features
• Forced navigation through promotional pages to access the crafting system

Players particularly criticize having to click through the Exalted Sett skin promotional page just to reach their crafting inventory. This follows a similar pattern with the Sanctum feature, suggesting a deliberate strategy to maximize ad exposure.

The upcoming Exalted Mordekaiser skin release in Season 2 has further intensified concerns about Riot's growing emphasis on gacha mechanics and aggressive marketing within the client.

Community feedback indicates mounting dissatisfaction with these changes, as players feel the game's user experience is being compromised for marketing purposes. Many veteran players note this represents a significant shift in Riot's approach to player engagement and monetization.

These developments mark a challenging period for player-developer relations, as the community grapples with what many perceive as increasingly intrusive monetization strategies in their favorite game.

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